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Video: Maximise revenue by making ads that players want to watch

Video: Maximise revenue by making ads that players want to watch

At Pocket Gamer Connects San Francisco 2015, Mickey Maher, Senior Director of Business Development at Unity Technologies, gave a talk on the best practices for ads.

He pointed out that developers now know that ads are a required part of monetisation, as "if you're lucky, you can coax 3% of your players to play".

Create the desire

Maher said that "if you want to maximise revenue through ads, create that desire to watch them", using the example of Crossy Road which rewards players with coins for watching ads after they lose.

He also said that, in response to the question of whether showing ads for other games affects player retention, "no it absolutely doesn't".

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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