Facebook Ads deliver the highest ROI across both Android and iOS

Singular indexes the top advertisers in terms of return on investment

Facebook Ads deliver the highest ROI across both Android and iOS

Facebook has been ranked the top advertiser for return on investment on both Android and iOS.

This is according to mobile marketing platform Singular, which studied the 30-day ROI over 1,000 advertisers across more than 1,500 apps to collect data for its ROI Index for 2016.

Google AdWords was the previous top advertiser on Android in the first half of 2016. It finished 2016 in second place behind Facebook, but ahead of AppLovin.

More bang for your buck

The top three spots for advertising on iOS were taken up by Facebook, AdColony and Vungle. Apple's own search ads placed 10th on the platform.

Singular broke out the Search Ads figures in particular, saying that it managed a 3.34% conversion rate. Its figures placed it 7th on the ROI index in the second half of 2016.

The firm also found that iOS ads drive a 1.3x higher ROI than Android ads. It showed that iOS ads drove a higher ROI than Android ads 70% of the time.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.