The corporate vice president of this newly-named division Matt Booty provided more details about this change in a post on Xbox's website, following an Inside Xbox broadcast on the subject.
Cross-platform brand
The exec says that this change of name is a sign of the Xbox brand growing beyond its original hardware-focused remit with the plan being for Xbox to be a name for any platform.
With that in mind, it's interesting to note that Microsoft is preparing to roll out an SDK for Xbox Live on Switch and mobile devices.
Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.
