Microsoft Studios renames to Xbox Game Studios

Microsoft Studios renames to Xbox Game Studios

Microsoft Studios has been rebranded Xbox Game Studios.

The corporate vice president of this newly-named division Matt Booty provided more details about this change in a post on Xbox's website, following an Inside Xbox broadcast on the subject.

Cross-platform brand

The exec says that this change of name is a sign of the Xbox brand growing beyond its original hardware-focused remit with the plan being for Xbox to be a name for any platform.

With that in mind, it's interesting to note that Microsoft is preparing to roll out an SDK for Xbox Live on Switch and mobile devices.

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Editor - PC Games Insider

Alex Calvin launched in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.


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