Activision Blizzard could be set to bring more of its franchises to mobile devices.
As reported by Gamasutra, the US games giant has recognised the opportunity that is granted by smartphones. Around the world, billions of people use mobile devices. As a result, Activision will take steps to capitalise on the ever-growing market.
"We need to make sure that we're enabling our franchises on the billions of mobile devices that are available right now," said Activision Blizzard COO Daniel Alegre.
"That's by far our biggest opportunity, and we're investing meaningfully to capitalise on this and to take all our franchises to mobile over time."
So far, Activision Blizzard has performed well on the mobile front, thanks to Call of Duty: Mobile. The popular shooter franchise hit smartphones in October 2019 and has proven to be a big hit.
For one, the game accumulated 300 million downloads in just over one year of release.
"In terms of future growth, we do still see strong potential for Call of Duty: Mobile. China obviously we believe can become a significant contributor to our overall franchise revenues," added Activision Blizzard president Rob Kostich.
"And we talked about how the title has been approved and now it's in final testing. So again, we expect to see it soon. We think it can have a great impact in the region."
"And it's really not just China. For example, Mexico and Brazil are top five markets for us in terms of both installs and revenue. And so we see a big opportunity to further expand geographically in other markets through mobile through increased marketing and accessibility initiatives over the coming quarters."