Get the most from your publishing deal at PG Connects London

Take your game's launch to the next level with the Publishing Power track this Tuesday January 23rd

Get the most from your publishing deal at PG Connects London

With the 10th anniversary special edition of Pocket Gamer Connects London next week, we thought it was time to explore the 29-track conference schedule. This January 22nd and 23rd, more than 200 world-class expert speakers will bring you the hottest trends and latest innovations in the global games industry.

You’ll have access to two days of cutting-edge talks, seminars and panel discussions with some of the world's leading authorities covering everything from monetisation and growth strategies, to web3, blockchain and the metaverse.

Don't miss out on this unparalleled opportunity to meet and learn from some of the most exciting companies, brands and individuals in the games industry - tickets are available now.

Between now and when the venue doors open, we’ll share what each track is about, as well as the talented individuals that will lead the sessions.

The Publishing Power track sponsored by SocialPeta

Tuesday, January 23rd

Explore the challenges and opportunities of games publishing. Including insights into the unique cultural and regulatory considerations of global regions, as well as strategies for navigating these challenges and maximising revenue potential to get the most out of your publishing deal and take your game's launch to the next level.

09:30 The Ultimate Game Pitch Guide to Secure a Publishing Deal

  • Bobby Wertheim, Venture Partner at Nocturne Games

Having scouted for games for SEGA, Curve Games and my own company, I have evaluated over 20k game pitches. I will share the ultimate template with all the hints and tips to building a pitch deck to secure investment from a publisher.

09:50 Leveraging Data Analytics for Game Advertising & Marketing

  • Summer Liu, CMO at SocialPeta

We will explore the dynamic realm of global mobile gaming by sharing the latest marketing trends, covering global rankings in advertising, revenue and downloads, and region-specific observations. Then we’ll dive into the marketing strategies of popular games with a focus on outstanding ad creatives, at last it will conclude with a special analysis on mini-game advertising and AIGC for user acquisition.

10:10 How I Co-Founded & Built Scopely, & What I've Learned About Player Experiences

  • Pieter Kooyman, CEO & Founder at Half Moon Studios
  • Eric Futoran, CEO & Co-Founder at Embrace

Join a discussion with Eric Futoran, CEO of Embrace (previously co-founder at Scopely, top six game acquisition of all time) led by Pieter Kooyman, CEO at Half Moon Studios (previously executive at Miniclip). Hear why a technical approach to understanding – and improving – player experiences is crucial in today’s app economy. Futoran will share insights from working with top grossing games who have solved user-impacting app issues to improve rankings and retention.

10:30 Whose IP is it, Anyway?

  • Brian Chadwick, Group General Counsel at Devolver Digital
  • Emil Kjæhr, Head of Product & Partners at Funday Games
  • Helen Burnill, Founder at CULT Games
  • Miikka Lindgren, VP Publishing at Sandsoft
  • Aaron Astle, News Editor at

When a developer works with a publisher, who is the custodian of the IP? This panel explores the relationship between publisher and developer, what the responsibilities are from either side, and what you should look for when engaging in a partnership deal.

Fringe events, parties and networking

As well as two full days of unmissable conference content, whether you're a publisher, developer, investor or indie we've sessions, networking and fringe events designed to give you a conference experience you won't forget. Plus access to our Kick Off and Global Connects parties, where the real networking really happens.

And in addition to all those amazing live opportunities, every one of our 2,500+ attendees gets full access to the event's online meeting scheduler, MeetToMatch. As well as connecting you with decision makers from more than 900 companies, you can organise your appointments at the event itself.

Book your tickets now!

Managing Editor

Steve is an award-winning editor and copywriter with nearly 25 years’ experience specialising in consumer technology and video games. He was part of a BAFTA nominated developer studio. In addition to editing, Steve contributes to,, and, as well as creating marketing content for a range of SMEs and agencies.