Xbox Game Studios' director of live operations Crystin Cox on the major trends to come in the next 12 months

"I think we will see community and social features take on a much greater importance in game design, especially for mobile games"

Xbox Game Studios' director of live operations Crystin Cox on the major trends to come in the next 12 months

Crystin Cox has spent the last 17 years making games, specifically large scale, live games. She has focused on game design and direction, monetization strategy, and LiveOps while also being active in the game developer community as a frequent speaker and writer, especially about ethics in monetization.

She loves making player-centric games andhery belief in building long term engagement through live operations has led her to work with teams at ArenaNet, Nexon, Disney, and now the Publishing team at Xbox Game Studios as Director of Live Operations where she helps multiple development teams improve the design and quality of LiveOps for their games.

Cox was part of Pocket Gamer Connects Digital #2, giving a talk called "The LiveOps Checklist" as well as participating in a panel for the LiveOps track titled "Live Ops is not a Sprint! - How do You Plan a Recurring Series of Activities Indefinitely?".

Before PGC Digital #2, we spoke to Cox about how the games industry has changed since she joined, and what trends she expects to see over the next 12 months in the industry. Tell us a bit about Xbox Game Studios.

Crystin Cox: Xbox Game Studios is a division of Microsoft. Our 15 game development studios focus on delivering great games for everyone, wherever they play—on console, PC, or mobile devices.

We’re responsible for developing and publishing some of the biggest game franchises in history: Age of Empires, Forza, Gears of War, Halo, Minecraft, Microsoft Solitaire, Microsoft Flight Simulator, State of Decay, and many more. We believe that play is the thing that unites everyone, because when everyone plays, we all win.

What does your role entail?

I work with a variety of game development teams on strategy, process, and design intended to help their games succeed after launch.

Why did you want to work in the games industry?

I love making games. I value the truly collaborative nature of game development, the fast-paced nature of a constantly evolving industry, and the creative ambitions of such a young medium.

What advice would you give to anyone looking to get into it?

Figure out what you love about making games as opposed to what you love about playing games. Get passionate about the craft and seek out advice and opportunities from people and teams that work in the way you wish to work.

What major trends do you predict in the next 12 months?

I think we will see community and social features take on a much greater importance in game design, especially for mobile games looking to survive in a world of increasing acquisition costs. Organic acquisition and long term retention potential will become important considerations during a games production.

How has the games industry changed since you first started?

Wow, in so many ways.

Two big things that come to mind... First, it is now so easy to launch a game. When I started you needed a retail distribution deal or the ability to purchase and house your own servers around the world to launch a game. Now you can distribute your game so easily through digital distribution platforms, this has created a much more diverse set of games and game developers.

Second, games have become much more mainstream. A lot of this is the combination of ubiquitous internet access and the creation of smart phones giving rise to mobile gaming, these two things have made games so much more accessible and global.

Which part of the Connects event are you most looking forward to and why?

Just getting to see and hear from so many different developers from across the industry. It's easy to lose sight of the greater community of game developers when you are heads down in your work most of the year.


View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Mr Sir PM
What is happening to you?
Click-bait titles with cheap content, covering nothing from what the title says. What target audience are you trying to address?
The farther I progress in gaming industry, the less useful I find your platform. It used to be better.
Please accept my apologies if it seems to personal. Yet, perhaps, it will give you some thoughts about improving as well.
Mr Sir PM
Community and social features were developed and implemented by respectable developers years ago. Serving it as "on the major trends to come in the next 12 months" is like revealing that McDonalds is unhealthy in 2020.