Speaker Spotlight: The rise of UX with Om Tandon

Pocket Gamer Connects Digital #6 kicks off on April 19th

Speaker Spotlight: The rise of UX with Om Tandon

2021 is now well underway and the latest Pocket Gamer Connect Digital is set to bring together some of the finest voices in the games industry and beyond.

PGC Digital #6 takes place from April 19th to 23rd, so to give you a taste of what to expect, we'll regularly be publishing interviews with some of our esteemed speakers at the show.

The conference spans five days and will feature a broad selection of tracks, talks and speakers, as well as various fringe events and the return of our meeting system. For more details on PGC Digital and to book a ticket, head to the website.

For today's spotlight, we spoke with UX Reviewer Games Consultancy director Om Tandon who previously spent time at Gameloft and Digit Game Studios, before founding the company in 2018. Tandon will session will be focused on the 'Top 10 most common UX mistakes game developers make' Tell us a bit about your company?

Om Tandon: UXReviewer Games Consultancy was founded in 2018 to help game developers of all sizes better understand and adopt UX design principles. Over the past three years, I have worked with dozens of developers helping UX audit and fix UX design of their existing products, helping them improve their product KPI's.

I have also mentored several studios on defining and establishing lean UX methods, which they can replicate across their products. UXReviewer's blog section also contains a treasure trove of freely published top games deconstructions and UX methods for designers and developers alike.

What does your role entail?

As a founder and director, I work directly with game developers on their UX needs on a part-time basis. I also frequently write game deconstructs, genre predictions and white papers on best UX practices in-game.

What advice would you give to anyone looking to get into it?

Be passionate about games and play a lot of them. Try to build an understanding and shared empathy of different disciplines like product, game design, art, UI and UX that go into making successful games, which create enjoyable experiences for our players.

What are your thoughts on the industry in the last 12 months?

Gaming was already booming with record engagement, new players and earnings. As a result of everyone being in lockdown down and experiencing the 'blues', the industry knocked any expectations for the year out of the park.

Has the games industry changed since you first started?

Yes, very much! Making games has become way more science than art since I started 15 years ago. Data science, UA, marketing tests, analytics funnels, UX design are all new disciplines that did not widely exist when I started. Developers can make a way more informed decision today than ever before.

Which part of the Connects event are you most looking forward to and why?

Talks and speaker panels! These are both great sources of information on where the industry is going from top-notch experts and developers from around the world.

Want more?

The full conference schedule is now live on the website. In the meantime, you can also check out our other track rundowns and coverage of previous Pocket Gamer Connects conferences ahead of the event itself.

Register for Pocket Gamer Connects Digital #6 today!