Intrinsic Advertising

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All [5]
Interview [1]
News [4]

Niantic launches first in-game 'rewarded AR' advertising collaboration in Pokémon Go

News Oct 5th, 2023

Niantic launches first in-game 'rewarded AR' advertising collaboration in Pokémon Go

In-game AR ads are Niantic's new hope for fresh revenue as Pokémon Go numbers slide

Bidstack's big cheeses talk the past and future of intrinsic advertising

Interview Sep 27th, 2023

Bidstack's big cheeses talk the past and future of intrinsic advertising

We get the inside scoop from three of the insiders at intrinsic advertising specialists Bidstack

Bidstack brings its intrinsic advertising to two new mobile racing game studios

News May 31st, 2023

Bidstack brings its intrinsic advertising to two new mobile racing game studios

The company's platform for adding themed, unobtrusive ads to games has just gained two new partners

Frameplay appoints Tencent veteran Jurgen Post as chairman of board

News Mar 7th, 2023

Frameplay appoints Tencent veteran Jurgen Post as chairman of board

Post also previously served as CEO of Miniclip after its acquisition by Tencent

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

News Jan 20th, 2023

In-game ad company Anzu patents tech to measure viewability of intrinsic ads

Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment

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