Influencers have become a key part of the games industry in a very short amount of time.
It’s why this month we’re running articles like the below to get a closer insight into this important part of the games industry.
We’re also taking things further with the imminent launch of a brand new site in the influencer space. It’ll be looking at influencers in all areas, not just gaming and not just mobile (though naturally mobile games will play a big role in our coverage).
The PR industry has evolved dramatically in the past 10 years and online marketing and distribution has become more favourable than ever.
With an array of free tools, a huge concentration of content creators and a saturation of social influencers, a new game - or indeed any product - could be the recipient of a huge buzz without you having to spend a penny.
Here are our top four things you have to know about the role of influencers right now.
Main image credit: FreeImages.com/Marcelo Barboza
Click here to view the list »