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Your guide to the Pocket Gamer Mobile Games Awards 2020

How to submit a game and help us celebrate the best of the global mobile games industry

Your guide to the Pocket Gamer Mobile Games Awards 2020

Don't know where to start with nominating for the Pocket Gamer Mobile Games Awards and too afraid to ask?

Fear no more, brave soul, for we've asked (and answered) some questions for you:

What are the Pocket Gamer Mobile Games Awards?

The Pocket Gamer Mobile Games Awards, which take place on the second evening of Pocket Gamer Connects London 2020, recognise the work of the top games companies in the industry over the past year.

As you'll see below, these awards represent firms spanning the whole industry, from the games developers and publishers to the tools companies, service providers and recruiters that all make this sector the largest and most pervasive in gaming.

How do I nominate and am I eligible?

To nominate your company and/or game, or to lobby on someone else’s behalf, please read the guide below to see what awards the game and/or company is eligible for. You can lobby for a company in as many categories as you like.

Once you’ve found the appropriate awards, head on over to our online form which will guide you through the process: www.mobilegamesawards.com.

We’ll ask you for details on the company and its achievements during the last year, or why a game deserves an award. Please detail these in a bullet point format that simply state your reasons for nominating.

Once you have filled in the form and sent it, that’s it! Please note that lobbying does not guarantee a place on the list of finalists. Oh, and the deadline for lobbying is Friday, November 15th

What are the categories?

We get into them in detail below, but if you’re after a quick glimpse, here are the categories for the third Pocket Gamer Mobile Games Awards:

  1. Game of the Year
  2. Pocket Gamer People's Choice
  3. Best Audio/Visual Accomplishment
  4. Best Storytelling
  5. Best Live Ops
  6. Best Mobile Esport
  7. Best Party Gaming
  8. Best Developer
  9. Best Indie Developer
  10. Best Publisher
  11. Best Game Engine
  12. Best Tools Provider
  13. Best Analytics / Data Tool
  14. Best GAAS Tools & Tech
  15. Best Innovation
  16. Best Advertising & UA
  17. Best Marketing Team
  18. Best QA and Localisation Service Provider
  19. Best Recruitment Agency
  20. Best Service Provider
  21. Rising Star
  22. Mobile Legend

What happens after the lobbying phase?

Once the lobbying deadline passes, the PocketGamer.biz team whittles down the longlist to a shortlist of finalists. A panel of mobile games industry experts from across the sector then vote for what they feel is the best company or game in each category. Those who receive the most votes are named the winner of that category, which will be announced during the Pocket Gamer Mobile Games Awards live in January.

The Rising Star and Mobile Legend awards, which recognise industry newcomers and icons/heavyweights for their achievements and contributions to moving the mobile sector forward, will be specially chosen by the team at Steel Media.

When and where will the Pocket Gamer Mobile Games Awards be held?

The Pocket Gamer Mobile Games Awards will take place on the second night of Pocket Gamer Connects London, Tuesday, January 21st 2020. 

How can I attend?

The Pocket Gamer Mobile Games Awards 2020 will take place in London at a soon-to-be-announced venue. Tickets will be available to purchase via the official website: www.mobilegamesawards.com

What if I want to sponsor the event?

For sponsorship details, please email Steel Media CEO Chris James at chris@pocketgamer.co.uk.

And without further ado… here’s the full lobbying guide for the third Pocket Gamer Mobile Games Awards!

1. Game of the Year
This award recognises the best mobile game released over the last year based on creativity, innovation and success. To be eligible for this award, games must have been given a full release from October 1st 2018 onwards.

2. Pocket Gamer People’s Choice
This is the only award voted for by consumers and recognises the best new game that received a full release during the past year. This award will be open for voting through PocketGamer.co.uk, with the winner revealed on the night of the ceremony.

3. Best Audio/Visual Accomplishment
This accolade is for any game pushing the boundaries of the medium through audio and/or visual accomplishments. To be eligible for this award, games must have been given a full release from October 1st 2018 onwards.

4. Best Storytelling
This award recognises games that show stellar writing and narrative design. To be eligible for this award, games must have been given a full release from October 1st 2018, or for titles released before this date that have received significant new content in the last year.

5. Best Live Ops
This award recognises the impact of significant updates, in-game events or excellent community management over the last year for games released in 2018 or before, that have helped take a game to the next level and sustain a title’s life.

6. Best Mobile Esport
This award recognises the most impressively implemented, masterfully maintained, and strategically supported mobile esport experience of the past 12 months.

7. Best Party Gaming
A brand new addition for 2020, this award sets out to recognise the title able to deliver the most socially enthralling offline multiplayer – that’s local, same room, pass-the-controller – gaming experience of the past year.

8. Best Developer
Any mobile games company with 11 or more staff that has released a game, or successfully grown an existing game, during the last year, as well as successfully expanded their business and made an impact on the industry through innovation, creativity and other initiatives.

9. Best Indie Developer
This accolade recognises the achievements of a team of up to 10 developers that have released a game, or successfully grown an existing game, during the last year.

10. Best Publisher
Any company that has supported another developer in releasing a game on mobile devices during the last year, whether through publishing support, marketing, co-development or investment.

11. Best Game Engine

This award is open to third-party tech companies that provide game engines that help power mobile games development.

12. Best Tools Provider
This award is open to any company providing tools for developers to help make games for mobile platforms. This does not include game engines.

13. Best Analytics Or Data Tool
Any company that supports developers and publishers develop their games and run marketing campaigns through analytics tools and/or providing data on market performance.

14. Best GAAS Tools & Tech
This award recognises the companies that are supporting live games on the market through back-end services to ensure game servers run smoothly and help developers implement special online features.

15. Best Innovation
Any developer, or technology company that is pushing the boundaries of what’s possible on mobile devices through a new technology, be it hardware or software. This can be an innovative tool or service, or unique use of technology that benefits the industry as a whole.

16. Best Advertising And UA
This accolade is for companies that support the ecosystem through enabling user acquisition or monetisation through advertising and are helping to drive this fast-growing business in games and developers to acquire more users.

17. Best Marketing Team
This award recognises the best internal or third-party marketing team that has created campaigns fueling the growth of games over the last year. This can be through any medium, including online, TV or other.

18. Best QA + Localisation Service Provider
This accolade awards companies that have supported mobile games over the last year in the areas of quality assurance and localisation, ensuring that both new releases and updates go live with as few problems as possible and are localised appropriately for target markets.

19. Best Recruitment Agency
Any recruitment agency that over the last year has supported mobile game companies in finding and employing the best staff to develop new games, create new tools or offer key services.

20. Best Service Provider
This award is for any third-party service provider or outsourcer that supports developers in making games, whether through art, audio, trailers, UX, or other services.

21. Rising Star
This special award recognises a person from any corner of the globe who has demonstrated a considerable amount of success, influence, and impact despite their relatively recent arrival within the mobile games industry.

22. Mobile Legend
This special lifetime achievement award recognises a person from anywhere in the world who has achieved a considerable amount of success in their career and has acted as a pioneer in the mobile games space.

The Mobile Legend is a special award to recognise an outstanding contribution to the mobile games industry selected directly by the organisation committee of the PG Mobile Games Awards.

Submissions now open at www.mobilegamesawards.com! See you on January 21st 2020.


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