From a consumers' point of view, this is a golden age of gaming: there's never been such a great variety of entertainment available at such a low price.

For developers, however, there are too many cheap games, with price, in particular, being a key obstacle in terms of them creating a sustainable longterm business.

It's at this collision point that TeePee Games hopes to please both sides of the equation.

Founded by Tony Pearce, who set up mobile publisher Player X, selling it to Spanish aggregrator Zed early in 2010, the cross platform discovery site is currently being prepared for an early 2011 roll out.

A good time then to find out what Pearce's plans are.

Pocket Gamer: Why is there a need for a cross platform social portal like TeePee?

Tony Pearce: The huge growth in gaming across social networks, online and smartphones is making it more difficult for players to navigate the ever growing catalogue of titles available and, as a result, making it harder for them to discover great games.

TeePee Games provides a simple, user friendly web portal that will make finding games across new and emerging digital platforms easy and fun.

For example, how many people can name even the top 10 games on Facebook right now?

I think most could name five Facebook titles at best, let alone the current top 10. Yet there are over 35,000 games for the platform. If you factor in browser Flash titles and smartphone app stores, the figure multiplies into the hundreds of thousands.

In that truly vast selection, there are some genuinely great games that will never gain the attention and level of play that they deserve, which is where TeePee Games comes in to provide a conduit for discovering great games.

We don't care about the charts, or what's currently in vogue on friend streams and the like - what we care about is the choice of quality games, irrespective of their novelty or current virality.

Players typically focus on one platform for their gaming, so why do you think a cross platform discovery site will work?

We give players a choice to find games across digital platforms and then earn loyalty points for every one they play. For the launch in Q1 2011, we will offer games from Facebook, Android, Blackberry, Windows Phone 7 and online Flash game sites.

Phase two will extend that remit to games across more social networks such as MySpace, Bebo and Hi5, as well as iPhone and browser-based subscription gaming websites. No-one else is offering such a range of platforms in a discovery site, or packaging and tailoring the bewildering choice for users in the way that TeePee Games will.

How do you plan to get enough people using the site initially to build up the viral connections to get a viable user base?

We have a marketing campaign on Facebook starting in February, with blogging and PR also playing an essential role. We have developed our own social network called Tribes, where all TeePee users can join and meet fellow gamers, upload pictures or videos, and generally chat about the games they are playing via the site. We have already signed up a number of thirdparty white label affiliate deals which will allow TeePee Games to be found on a range of large consumer sites.

Loyalty and status is important to TeePee Games and we will be launching a number of social events and game tournaments which we hope will help create player buzz and really ramp up that stickiness when it comes to loyalty.

Which platforms of those you're covering do you think TeePee will work best in terms of game discovery?

TeePee Games has built an incredible discovery engine called Geronimo, which is a cross between Amazon's recommendation engine, Apple Genius and Tivo.

It learns and grows with the user, building a detailed profile of what they have played across different gaming platforms and in turn recommends the best in class games content, which is selected for each user on a personal basis.

The discovery engine works identically across all platforms.

When you say that TeePee will enable players to store their games, what do you mean?

Any game you play will be stored in your TeePee profile with a link to its location on the internet, providing a convenient place to build a catalogue of all your favourite titles. If you find a game you like, you can also save the link to your profile and continue to search for new titles and then come back and play it at a later time.

How are you planning to build up and encourage a community to interact on TeePee rather than drifting away to their various social networks?

Our motto for TeePee Games is that it's "Where your games live". The entire platform is designed specifically to be the Facebook of casual gaming.

Our mission, in terms of being a social network of worth, is to build a valuable population of players and a distinct and trusted brand that represents the community for a vast range of high quality games. Gaming elements are also fundamental to the portal, with functionality such as earning points and working your way up to become Chief TeePee being a key incentive to engage with TeePee directly.

What are the current plans in terms of launch schedule?

We aim to have a soft launch in February 2011 and the main marketing campaign starting in March.

Thanks to Tony for his time.

Any developers or publishers who would like their games to be featured on TeePee can register via its website.