Earlier today, mobile rewards network Kiip announced it was hooking up with prosumer game development tools outfit GameSalad.

The result sees the Kiip SDK integrated into the new version of GameSalad Creator, allowing developers to simply select the option to include real-world rewards from advertisers such as Popchip and Best Buy within their titles, if they so wish.

"The shift in scale for us is astronomical. It really changes the game," explains Kiip's CEO, Brian Wong of the move.

"To-date, we've been working with 50 specially selected developers, but now we're opening up to GameSalad's community, and that's more than 200,000."

Build it big

Of course, scale is vital for any advertising or monetisation network, especially in terms of offering advertisers a large audience and a variety of game genres.

On the flipside, Wong argues that the advantage for developers who use Kiip is more than just cash.

"Monetisation is commoditised," he argues. "Our great strength is how we improve user retention."

Tracking every achievement unlocked within the games it's in, Wong says that the company is seeing double digit growth. For example, between September and October, the average number of achievements unlocked per player increased 30 percent from nine to 12.

Kiip's business is based around achievements, with the advertising offers only displayed once a player has levelled up or gained a high score, something Wong points out doesn't break a game's flow.

Neither does it intefer with other advertising or monetisation solutions - "We're non cannibalistic" he says - meaning that Kiip can be added to developers' existing ad networks.

The world's a stage

Still, with a large expected boost in the number of games supporting Kiip, the next focus for the company is ensuring it builds out its advertiser clients. Wong says he expects to announce some significant news in the run up to the holidays.

Then it's a case of keep on keeping on.

"Our relationship is open to integrate with other technologies," he explains. "We're looking to see what we can do for the Unitys and Coronas of the mobile development world as well as for GameSalad."

He's also looking to expand Kiip's global reach from its current US and UK deployment, both in terms of territories that advertisers can target and places where the company has offices.