Interview Podcast - Gamelight’s Günay Aliyeva on the AI algorithm that revolutionises UA

The podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode… Podcast - Gamelight’s Günay Aliyeva on the AI algorithm that revolutionises UA

Profitable UA is all about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers can manually parse through data to predict who is the best fit. But ultimately, this approach eats up marketers' time - and ad spend.

Gamelight’s AI-powered algorithm cuts out the guesswork, locating only the players sure to produce high LTV and delivering 4x ARPU uplift in just a few days.

Günay Aliyeva, co-founder of Gamelight, a company that removes the heavy lifting from UA, joins host Peggy Anne Salz on the show this week. She says it's time to toss the timeworn targeting tools and embrace automation to revolutionise UA.

She talks about trusting AI to optimise monetisation and how Gamelight’s self-learning algorithm builds upon itself to extract the most value from new and existing players. Finally, she shares how to level up your game and what it takes to establish a successful startup. She would know - she’s built three!

What's inside:

00:00 - Intro
03:23 - AI optimising in-app purchases
06:48 - Perfecting player targeting and UA optimisation
14:05 - Learning to trust the algorithm
17:10 - What it takes to build a successful startup
21:46 - Build your app during launch, not before
24:34 - Favourite games Q&A with Gunay 

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Editor -

Daniel Griffiths is a veteran journalist who has worked on some of the biggest entertainment media brands in the world. He's interviewed countless big names, and covered countless new releases in the fields of videogames, music, movies, tech, gadgets, home improvement, self build, interiors and garden design. Yup, he said garden design… He’s the ex-Editor of PSM2, PSM3, GamesMaster and Future Music, ex-Deputy Editor of The Official PlayStation Magazine and ex-Group Editor-in-Chief of Electronic Musician, Guitarist, Guitar World, Rhythm, Computer Music and more. He hates talking about himself.