Roblox has welcomed media industry veteran Andrea Wong to its board of directors.
Most recently, Wong served as the president of international at Sony, which involved her overseeing 18 production companies as part of Sony Pictures Television. Before her time with Sony, Wong was the president and CEO at Lifetime Networks.
"Roblox has tapped into a real need for people to connect and share experiences in the virtual world, as demonstrated by the company’s impressive scale and supported by the competitive moats they’ve built into their platform and business," said Wong.
"Roblox is already becoming the go-to place for brands, musicians, and artists to create content and connect to fan bases in an immersive way that’s not possible anywhere else. The potential is endless and I look forward to working with the talented team making this possible."
A skilled expert
"Andrea is skilled at spotting early trends, building brands, and scaling businesses, and she shares our vision of this new category of human co-experience and Metaverse that brings people together in the virtual world through shared experiences," said Roblox CEO David Baszucki.
"The Metaverse is already beginning to experience use beyond play, and in the future will include social consumption of content and entertainment. People will meet not just to play a game, but also watch a movie or see a concert with friends—and Andrea's expertise and support as we expand in this way will be instrumental."
Recently, Roblox hired former Walmart senior vice president and chief marketing officer Barbara Messing, who has taken on the role of chief marketing officer.