Singapore-based mobile aggregator BuzzCity has launched its in-app advertising SDK in a move it claims will enable developers to make the most of growing consumer demand for apps on its marketplace.

The company, which also runs free games portal Djuzz and social network myGamma says the new SDK will allow studios have more flexibility over advertising in their apps.

It will also enable them to take a share of the revenue for each click, while also retaining control over just where and when they appear.

"While WAP media remains the dominant platform for content delivery globally, there is an increasing demand for applications such as mobile games," says BuzzCity CEO KF Lai.

"The buzz around new smartphone innovation, e.g. the iPhone, has driven the market forward and demand has increased globally where other feature phones dominate."

Creating a buzz

Lai believes the SDK is the perfect response to the growing demand for smartphones, apps and games, with targeted advertising at this expanding userbase its goal.

As such, each app submitted is matched up with appropriate ads via BuzzCity's six publishing channels; community, search/portal/services/, entertainment; lifestyle, information/news/sports, mobile content and adult.

By splitting the ads up, BuzzCity intends to make sure each one hits the right app, targeting the right audience; benefiting developers and advertisers alike.

"The SDK is a mutually beneficial tool," adds Lai.

"Advertisers need targeted campaigns with reach and developers need new distribution channels. BuzzCity is committed to enhancing the mobile experience for all parties, not least the mobile users that make use of our publishers' applications."

The SDK is free to use and applications will be approved and classified within 24 hours. Account and revenue statistics are transparent with real-time updates.

[source: BuzzCity]