Given BuzzCity's mobile gaming portal Djuzz traditionally has a strong base in developing markets – India continuing to be the platform's biggest territory – news that success in Africa is driving the platform forward may not be especially revolutionary.

It is, however, an encouraging sign for the expansion of mobile gaming as a whole.

If BuzzCity's figures are anything to go by, there is plenty of new blood for developers to tap up in the coming years.

Download derby

In its latest report detailing downloads on the platform, BuzzCity reports Djuzz enjoyed a 17 percent rise in game downloads globally during November, with total downloads for the month hitting 7.6 million as a result.

As stated, Africa was the star performer across the month, with BuzzCity CEO Dr. KF Lai claiming the lack of general access to PCs means mobiles are often the only way consumers have of accessing the web or playing games.

"A significant proportion of the growth in mobile gaming and other mobile internet usage that we are seeing are in areas where mobile is a cheaper and more accessible form of internet connectivity," said Dr. Lai.

"This is particularly true in Africa, where Nigeria and Kenya have both seen triple digit growth in traffic to Djuzz over the last quarter."

Are you local?

However, BuzzCity's stats show that simply porting across western content isn't enough to tempt consumers in these regions.

Instead, localising titles to ensure they appeal to consumers in each territory - most of which will be playing games on feature phones - is key.

"Localisation is one of the key elements required to better engage mobile users and it’s likely that this trend will further develop in 2011," Dr. Lai added.

"Furthermore, as mobile marketing continues to mature, it’s vital that brands don’t restrict their strategies to smartphones. Feature phones continue to dominate in many areas and incorporating these handsets within mobile marketing strategies is vital."