Online and mobile game monetisation platform SponsorPay has announced it's setting up a Japanese office, based in Tokyo.

The news follows its expansion into the US, with the appointment of Dave Westin as SVP and general manager of SponsorPay Inc.

LinkShare is supporting SponsorPay in Japan, providing access to local campaigns via its advertising network.

The company recently hired Tehyon Kim from Tapjoy, and raised $5 million earlier in the year from Nokia Growth Partners and its existing investors.

Follow the money

"LinkShare is an experienced and dependable partner of choice for our international expansion. We look forward to working with it to establish market leadership in Japan, as we have elsewhere," remarked Andreas Bodczek, SponsorPay's CEO.

LinkShare has already collaborated successfully with SponsorPay in the US and Europe.

SponsorPay handles large volumes of Japanese traffic thanks to global publisher partners, such as Gala Net, Aeria Games and Bigpoint, as well as virtual worlds IMVU and WeeWorld.

"As a part of our global development, we are happy to partner with SponsorPay, a reputably successful company in the social advertising space, and offer compelling new business opportunities to our existing Japanese clients," said Tsukasa Kobayashi, co-president and CEO of LinkShare Japan.

[source: SponsorPay]