Warner Bros Interactive Entertainment has acquired mobile games communication platform Plexchat.
The purchase comes as the media giant prepares to ramp up its “growing mobile business” by making strategic investments into the social capabilities of its mobile titles.
To kick things off, the company has acquired Plexchat, a mobile communications platform for games. Warner Bros will use the tools and knowledge from the acquisition to integrate enhanced community features and chat capabilities in its range of mobile titles.
Terms of the deal were not disclosed.
“Shawn and team bring tremendous social expertise in the mobile gaming space, which allows us to grow our chat capabilities for our slate of mobile games,” said Warner Bros Interactive Entertainment executive VP Steven Chiang.
“Advancing the social aspect of our mobile games in order to deliver the best experience for our players is a top priority for us.”
Plexchat CEO Shawn Foust will take on the role of VP of central product management at WB Games San Francisco.
His new responsibilities include overseeing the vision of the mobile chat platform and identifying market opportunities.
“Nurturing the connective tissue between players and mobile games has always been the prime focus for Plexchat," said Foust.
"Being a part of Warner Bros Interactive Entertainment will allow us to continue to do just that – this time armed with even greater resources and access to the most coveted intellectual property in mobile games.”