Mobile gamers referred through organic social channels have up to 67% higher retention

Mobile gamers referred through organic social channels have up to 67% higher retention

Mobile gamers acquired through organic social channels have a higher retention rate of as much as 67 per cent.

That's according to viral user acquisition tools provider GetSocial, which also reports that such players have a 63 per cent higher lifetime session count when pitted against non-referred players.

The anonymised data was taken from 60 million mobile gamers which have integrated with GetSocial’s technology between February 1st and August 31st this year.

GetSocial's technology powers social features in games and is used by developers and publishers such as Sega, Super Evil Megacorp, Fluffy Fairy and Ubisoft.

Lifetime session count versus non-referred players

Shout it out

The report follows another one that GetSocial posted in March in conjunction with Sega which claimed the best way to attract and retain players came through non-paid social channels.

Results showed that players on iOS and Android who found their way to Sonic Forces: Speed Battle through a social media invite had 43 per cent longer retention than the average player. These users also played 87 per cent more game sessions.

"This data builds on the insights we shared earlier this year, based on our collaboration with SEGA for Sonic Forces: Speed Battle,” said GetSocial CEO Jeroen Bouwman.

“It’s another proof point that shows the value of adding a social layer to apps and games, and how this has a positive impact on revenues, retention, and the overall virality of a game that uses the GetSocial platform.”

Staff Writer

Iain is a freelance writer based in Scotland with a penchant for indies and all things Nintendo. Alongside PocketGamer.Biz, he has also appeared in Kotaku, Rock Paper Shotgun, PCGamesN and VG24/7.


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