Monetisation in mobile games is always a hot topic - after all, with the dominance of free-to-play, knowing how to generate revenue from your players is paramount to keeping your business going.
So in July 2020, in partnership with audio ads specialists AudioMob, we gave our attention over to monetisation, looking at how things are changing and how some things stay the same.
Rewarded audio is emerging as an effective alternative to blocking players with rewarded video ads. Its non-intrusive nature as an ad format is making it a rapid favourite: AudioMob’s simple Unity plug-in offers a new complementary way of monetising without interrupting gameplay, by running rewarded audio ads seamlessly alongside the action. It is the simple ad solution that the gaming world needed: it is changing the way branded messages are shared, welcomed by gamers and helping game developers see their hard work pay off.
It's been a very strange year thanks to the ongoing coronavirus pandemic, which has seen more people staying home and playing games, all of which appears to have led to increased revenues for mobile developers.
But will these revenues last? How can developers ensure players keep spending as the world returns to normal? And will this involve new methods of monetisation, or finding new tricks to monetise with the current systems in place?
We tried to answer those questions, with guest articles from industry experts on designing live ops around what players actually value, how subscriptions can shake up the free-to-play market, and how changes to Apple's IDFA will affect monetisation in the future.
And, of course, we spoke to the month's sponsor AudioMob about its innovative, non-intrusive approach to rewarded audio advertising, with CEO Christian Facey stopping by to explain it all in his own words.
Make sure to check out the Monetisation Month 2020 tag for all the news, guest articles, and opinion pieces that came out as part of the month!
AudioMob was created to help developers monetise their games through non-interrupting audio ads - get in touch for more!