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Admix raises a further $1.5 million in Series A funding extension

Accelerating roadmap to scale faster

Date Type Companies involved Size
September 23rd, 2020 investment Admix $1.5m
Admix raises a further $1.5 million in Series A funding extension

In-play advertisement firm Admix has secured an extra $1.5 million after extending its Series A funding round.

Initially, $7 million was raised back in June.

Now the round has been increased to $8.5 million.

Former Zynga COO Marcus Segal and ex-Dentsu Aegis CEO Nigel Morris have backed Admix, joining various other industry executives in the Series A round.

Admix plans to use the extra cash to accelerate the development of its stack for games publishers.

Furthermore, the London-based company wants to increase its headcount, as it hopes to have 30 members on its tech team by the end of the year.

Building a platform

"We decided to bring forward some elements of our roadmap to be in a position to scale faster as the gaming market explodes,"said Admix CEO Sam Huber.

"We're the only company approaching the media of gaming as an infrastructure play rather than a sales play, so our priority is to keep building a scalable platform to monetise games while maintaining the user experience in-play," 


Staff Writer

Kayleigh is the Staff Writer for PocketGamer.biz. Besides PGbiz and PCGI she has written as a list writer for Game Rant, rambling about any and all things games related. You can also find her on Twitter talking utter nonsense.

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