News

The Nintendo Switch is entering the "midpoint" of its cycle

"We believe we're just at the midpoint of this life cycle on this platform"

The Nintendo Switch is entering the "midpoint" of its cycle

The Nintendo Switch has reached the "midpoint" of its life cycle.

Speaking to Polygon, Nintendo of America president Doug Bowser explained that going forward, into 2021 and beyond, the company will "really lean into" both the Switch and Switch Lite as both platforms continue to perform well.

"The way we build games onto the platform, and the way partners build games onto the platform, is really what matters and the experience that you have when you play," said Bowser.

"So that's what we'll continue to lean into as we go into really what will be the fifth year of Nintendo Switch. And as Mr. [Shuntaro] Furukawa [president of Nintendo] mentioned in his corporate management policy briefing, we believe we're just at the midpoint of this life cycle on this platform."

Switch it up

Earlier this year, rumours began to swirl that a pro version of the Nintendo Switch could be on the way.

The popularity of Nintendo's flagship hardware is evident through its performance in key markets. Recently, the Switch hit 25 consecutive months as the best-selling console in Canada, while it has remained the top dog in the US for 24 straight months.

Moreover, this year, the Nintendo Switch managed to outperform both Xbox and PlayStation in China.


Staff Writer

Kayleigh is the Staff Writer for PocketGamer.biz. Besides PGbiz and PCGI she has written as a list writer for Game Rant, rambling about any and all things games related. You can also find her on Twitter talking utter nonsense.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies