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Your guide to the Pocket Gamer Mobile Games Awards 2022

Celebrate the best of the industry in 2022 with us!

Your guide to the Pocket Gamer Mobile Games Awards 2022

It's time to celebrate the wins and achievements of our fine industry throughout this past year.

Celebrate the incredible talent and wins of the mobile gaming industry today by participating in our nomination process for the Pocket Gamer Mobile Games Awards 2022. Read on to find out more about how you can take part in the celebration!

What are the PG Mobile Games Awards?

The PG Mobile Games Awards recognise the work of the top games companies in the industry over the past year. As you’ll see on the nomination page, these awards aim to represent firms across the industry, from the games developers and publishers to the tools companies, service providers and recruiters that all make this sector the largest and most pervasive in gaming.

How do I nominate and am I eligible?

To nominate your company and/or game, or to lobby on someone else’s behalf, scan the guide below to spot the awards the game and/or company is eligible for. You can lobby for a game, service, or company in as many categories as you like.

Once you’re ready, head on over to our online form which will guide you through the process.

Please note that lobbying does not guarantee a place on the list of finalists. Oh, and the deadline for nominations is Tuesday, March 1.

What are the categories?

We get into them in proper detail further down, but if you’re after a quick glimpse, here are the categories for the fourth Pocket Gamer Mobile Games Awards:

  • Pocket Gamer People's Choice
  • Best Advertising & UA
  • Best Analytics / Data Tool
  • Best Developer
  • Best GAAS Tools & Tech
  • Best Audio/Visual Accomplishment
  • Best Game Engine
  • Best Storytelling
  • Rising Star
  • Best Tools Provider
  • Best Recruitment Agency
  • Best Service Provider
  • Best Live Ops
  • Best QA and Localisation Service Provider
  • Best Indie Developer
  • Best PR / Marketing Team
  • Best Influencer Marketing Agency
  • Investor of the Year
  • Best Publisher
  • Best Innovation
  • Best Challenger App Store [new for 2022]
  • Game of the Year
  • Mobile Legend

What happens after the lobbying phase?

Once the deadline passes for lobbying, the team will whittle down the longlist to a shortlist of finalists for the Mobile Games Awards. A panel of mobile games industry experts from across the sector will then vote for what they feel is the best company or game in each category. Those who receive the most votes will be named the winner of that category, which will be announced during the Mobile Games Awards event.

The Mobile Legend award, which recognises an industry icon for their lifetime achievements, will be specially chosen by the team at Steel Media.

When and where will the Pocket Gamer Mobile Games Awards be held?

The Pocket Gamer Mobile Games Awards take place on Tuesday, April 5th 2022 with the venue to be announced very soon!

How can I attend?

The Pocket Gamer Mobile Games Awards 2022 live audience event will take place in a soon-to-be-announced central London venue. Tickets will be available to purchase via the official website.

What if I want to sponsor the event?

For sponsorship details, please email Steel Media CEO Chris James at chris@pocketgamer.co.uk.

And without further ado… here’s the full lobbying guide for the fourth Pocket Gamer Mobile Games Awards!

1. Pocket Gamer People’s Choice
This is the only award voted for by consumers and recognises the best new game that received a full release during the past year. This award will be open for voting through PocketGamer.co.uk, with the winner revealed on the night of the ceremony. Nominations are now live.

2. Best Advertising And UA
This accolade is for companies that support the ecosystem through enabling user acquisition or monetisation through advertising and are helping to drive this fast-growing business in games and developers to acquire more users.

3. Best Analytics Or Data Tool
Any company that supports developers and publishers develop their games and run marketing campaigns through analytics tools and/or providing data on market performance.

4. Best Developer
Any mobile games company with 11 or more staff that has released a game, or successfully grown an existing game, during 2021, as well as successfully expanded their business and made an impact on the industry through innovation, creativity and other initiatives.

5. Best GAAS Tools & Tech
This award recognises the companies that are supporting live games on the market through back-end services to ensure game servers run smoothly and help developers implement special online features.

6. Best Audio/Visual Accomplishment
This accolade is for any game pushing the boundaries of the medium through audio and/or visual accomplishments. To be eligible for this award, games must have been given a full release (or received a significant and noteworthy expansion) between January 1st and December 31st 2021.

7. Best Game Engine
This award is open to third-party tech companies that provide game engines that help power mobile games development.

8. Best Storytelling
This award recognises games that show stellar writing and narrative design. To be eligible for this award, games must have been given a full release during 2021, or for titles released before this date that have received significant new content in the last year.

9. Rising Star
This special award recognises a person from any corner of the globe who has demonstrated a considerable amount of success, influence, and impact despite their relatively recent arrival within the mobile games industry.

10. Best Tools Provider
This award is open to any company providing tools for developers to help make games for mobile platforms. This does not include game engines.

11. Best Recruitment Agency
A brand new inclusion in this year's line-up, this is for any recruitment agency that has supported mobile game companies in finding and employing the best staff to develop new games, create new tools or offer key services during 2021.

12. Best Service Provider
This award is for any third-party service provider or outsourcer that supports developers in making games, whether through art, audio, trailers, UX, or other services.

13. Best Live Ops
This award recognises the impact of significant updates, in-game events or excellent community management over the last year for games released in 2021 or before, that have helped take a game to the next level and sustain a title’s life.

14. Best QA + Localisation Service Provider
This accolade awards companies that have supported mobile games over the last year in the areas of quality assurance and localisation, ensuring that both new releases and updates go live with as few problems as possible and are localised appropriately for target markets.

15. Best Indie Developer
This accolade recognises the achievements of a team of up to 10 developers that have released a game, or successfully grown an existing game, during the last year.

17. Best Influencer Marketing Agency
Successfully connecting brands with their target audience in an age of increased digital noise is no mean feat. This new award recognises and celebrates the team that has managed its influencer outreach better than its competitors.

16. Best PR / Marketing Team
This award recognises the best third-party PR agency or internal marketing team that has created campaigns fueling the growth of games over the last year. This can be through any medium, including online, TV or other.

18. Investor of the Year
A new category since 2021, which aims to showcase either an investor or investment within the mobile games industry that has played a vital role in the success and growth of a company.

19. Best Publisher
Any company that has supported another developer in releasing a game on mobile devices during 2021, whether through publishing support, marketing, co-development or investment.

20. Best Innovation
Any developer, or technology company that is pushing the boundaries of what’s possible on mobile devices through a new technology, be it hardware or software. This can be an innovative tool or service, or unique use of technology that benefits the industry as a whole.

21. Best Challenger App Store
As mobile continues its expansion into new markets and Google Play and Apple App Store open up a little, third-party app stores become ever more important part of the industry. This new award celebrates the other portals that have done the most to grow and innovate during 2021.

22. Game of the Year
This award recognises the finest mobile gaming experience released last year based on creativity, play mechanics, technological, artistic and aural achievement, innovation, audience engagement, and both critical and commercial success. To be eligible for this award, games must have been given a full release during 2021.

23. Mobile Legend
This special lifetime achievement award recognises a person from anywhere in the world who has achieved a considerable amount of success in their career and has acted as a pioneer in the mobile games space.

Nominations are now open at www.mobilegamesawards.com - see you on April 5th!


Marketing Executive

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