This acquisition comes on the heels of Moon Active’s acquisition of Good Job Games’ Zen Match for an estimated $100-$150 million in December. However, the value of this latest deal has so far not been disclosed.
AI Games FZ has developed a number of titles such as Stack Ball and Bike Hop.
What’s the motive?
Hypercasual as a genre is one that’s seen its share of struggles in recent years, thanks in part to new ATT guidelines impacting its ability to effectively acquire new users. This led to Voodoo’s Alex Shea infamously stating that the genre is dead at PGC London 2023, despite the genre leading download charts in 2022.
The changing market has forced companies to adapt, with many shifting to focus on the burgeoning hybridcasual market. However, this leaves space for those companies that remain focused on the hypercasual genre to make key acquisitions, increasing their own market share. With Good Job Games’ proven success in user acquisition and the size of its portfolio, this suggests that AI Games FZ’s decision to acquire the company’s portfolio is one such acquisition.
In October, AI Games FZ parent company Azur Games released a blog post analysing the shift in hypercasual development throughout the pandemic.