Profile
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LinkedIn
About
About
Mikael is native of Finland and has been working and doing business in China since 2004. He started his China career with Finpro, Finland Trade Center, assisting Finnish ICT companies in China market. In 2008 he founded his first company, Posse Ltd, which has since provided numerous leading European handset and mobile VAS related companies with market entry, business development, and sales representative services.
Articles featuring Mikael Leinonen
Articles featuring Mikael Leinonen
UA UPDATE
Aug 30th, 2022
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
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EYES ON CHINA
Nov 10th, 2021
Swrve now gives Western mobile game devs a full picture of their performance in China
CHINA SYNDROME
Aug 31st, 2021
Mobile Mavens: Reaction to China's new restrictions on children gaming
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WHAT NOW?
Jul 21st, 2020
All China iOS fears just materialised - What now?
Understanding the impacts of the China iOS ISBN requirements with MyGamez
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CHINA AWARDS
Jan 28th, 2016
Chinese version of Hill Climb Racing wins China Mobile innovation award
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BULKING UP
Sep 2nd, 2015
West-to-China publisher MyGamez announces 9 million MAUs and new funding round
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Nov 12th, 2014
MyGamez on why full localisation wasn't key to Hill Climb Racing's success in China
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Top Stories
News
2 hours, 39 minutes ago
Q4 2024 was EA’s strongest for mobile, but it still only earned them $307 million
News
5 hours, 9 minutes ago
Krafton teases AI-developed games as "limited" voice actors, writers, and level designers get the boot
News
6 hours, 39 minutes ago
PUBG maker Krafton generated 60% of record-breaking $487.7m Q1 earnings from mobile
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Devcom 2024 | Europe | Aug 18th |
Gamescom Cologne 2024 | Europe | Aug 21st |