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Total Active App (currently available for download): 5,605,968
Total Inactive Apps (no longer available for download): 213,606
Total Apps Seen in US App Store: 5,819,574
Number of Active Publishers in the US App Store: 1,725,791
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Ad expert LiftOff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
"It's fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising"
"Programmatic advertising represents the future of the ad industry, and we are very pleased to work with Moloco to help app marketers tap into our world-class supply in an intelligent and efficient way"
Marketing tech firm says it's in discussions with all major ad networks about gradually migrating from the waterfall to bidding