Mediation

Article Types

Fyber launches new ad mediation platform FairBid News Aug 5th, 2019

Fyber launches new ad mediation platform FairBid

Marketing tech firm says it's in discussions with all major ad networks about gradually migrating from the waterfall to bidding

Lab Cave’s birthday present to its customers is a new Advertising Mediation for Apps tool News Apr 1st, 2019

Lab Cave’s birthday present to its customers is a new Advertising Mediation for Apps tool

Firm claims to offer unbiased, impartial way to mediate ads for mobile apps

How Mediation is a perfect option for small games studios seeking ad monetisation revenue Comment & Opinion Jan 8th, 2019

How Mediation is a perfect option for small games studios seeking ad monetisation revenue

A look at what Chocolate Ad Mediation offers developers

Tapjoy on Tapdaq acquisition: “We hadn't found the right combination of great team and differentiated tech until now” Interview Nov 27th, 2018

Tapjoy on Tapdaq acquisition: “We hadn't found the right combination of great team and differentiated tech until now”

Tapjoy SVP of strategy, corporate and business development fills us in on the decision to acquire mediation platform Tapdaq

Tapjoy acquires ad mediation and app monetisation platform Tapdaq News Nov 20th, 2018

Tapjoy acquires ad mediation and app monetisation platform Tapdaq

Tapdaq by Tapjoy will team up with its new owner’s London office to work on its Maximum Impact Platform

Only 31% of app developers are satisfied with their current ad revenues News Aug 15th, 2018

Only 31% of app developers are satisfied with their current ad revenues

Chocolate’s App Developer Survey focuses on devs satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads

Tapdaq launches new unbiased ad mediation platform News Dec 1st, 2016

Tapdaq launches new unbiased ad mediation platform

Simple to use and small in size

as IronSource opens office in Bangalore to bring ad mediation platform to India News Nov 22nd, 2016

IronSource opens office in Bangalore to bring ad mediation platform to India

Opens new office in Bangalore

WildTangent reports 33% fill rate increase after signing up with AerServ News Nov 2nd, 2016

WildTangent reports 33% fill rate increase after signing up with AerServ

Brand advertising approach brings impressive returns

IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance News Sep 14th, 2016

IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance

Also includes Frequency Capping and Delivery Pacing

Tapjoy partners with IronSource to gain more, better rewarded video inventory News Jun 13th, 2016

Tapjoy partners with IronSource to gain more, better rewarded video inventory

More ads

Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ News Feb 18th, 2016

Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ

Aggregating the aggregators

Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton News Jan 28th, 2016

Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton

Terms of the deal not disclosed

How to make sense of ad networks, waterfalls, mediators and attribution partners Comment & Opinion Dec 16th, 2015

How to make sense of ad networks, waterfalls, mediators and attribution partners

Torulf Jernström provides an ecosystem guide

Video: Busting the myths of ad mediation News Nov 25th, 2015

Video: Busting the myths of ad mediation

AerServ give it to you straight

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