Israel-based platform IronSource has released a major update to its mediation platform that provides developers with in-depth user-level ad engagement insights.
The User-level Analytics will provide a clearer definition between advertising and IAP performance by translating ad monetisation metrics into engagement KPIs.
These metrics will provide data such as revenue per active user, revenue per engaged user, impressions per engaged user and engagement rate.
Know your users
"In addition to Unique User-level data, we launched Frequency Capping and Delivery Pacing controls to provide developers with more authority on an ad placement-level," said Adam Ben-David, VP SSP, Developer Solutions at IronSource.
"This is the second phase of our placement feature, which will now enable more flexible management of configuration and testing of individual ad units."
Most recently, IronSource partnered with Tapjoy to combine the former's mediation platform with the latter's user level segmentation.