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Five reasons why it’s more critical than ever to look to in-game advertising Business & Production Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success

as How to turn a hypercasual game concept into an IAP-driven Hybridcasual Business & Production Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

The latest article in Homa's Hybridcasual Insight series explores how to evolve a hypercasual game into a hybridcasual using Zombie Defense as a case study

Hybridcasual: a winning formula? Business & Production Nov 24th, 2022

Hybridcasual: a winning formula?

In the first of a new Knowledge Base series, Homa offers insight into the emerging Hybridcasual genre, highlighting opportunities and challenges for developers

Three in-game monetisation myths that need to be left in 2021 Business & Production Apr 14th, 2022

Three in-game monetisation myths that need to be left in 2021

In-game advertising has gained a bad reputation with some developers for having a negative impact on games and discouraging players. Anzu's Lev Kommisarchik sets the record straight.

Financing LTV in mobile gaming Business & Production Mar 31st, 2022

Financing LTV in mobile gaming

Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently

Pollen VC launches the definitive guide to selecting a UA financing partner Business & Production Jan 14th, 2022

Pollen VC launches the definitive guide to selecting a UA financing partner

Everything you ever wanted to know about paying for UA – but didn’t know to ask

How in-game ads have taken APPS to the next level Business & Production Nov 29th, 2021

How in-game ads have taken APPS to the next level

In the first of a new Knowledge Base series, in partnership with Anzu, PocketGamer.biz explores how APPS implementation of in-game ads reimagined the studio's monetisation

How much are your players really worth? Business & Production Sep 8th, 2021

How much are your players really worth?

What is your residual cohort value - and why is it important? Pollen VC highlights the real value of your existing user base

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