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How Glu Mobile balances UA spend and in-game advertising revenue Chart of the Week Aug 19th, 2015

How Glu Mobile balances UA spend and in-game advertising revenue

Spend vs Save

How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94% Chart of the Week Jun 4th, 2015

How Heyzap's ad mediation boosted Crossy Road's ad revenue by 94%

More is more

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention Chart of the Week May 21st, 2015

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention

Facebook still rules for reach, however

Video and Facebook still the most effective UA channels Chart of the Week May 12th, 2015

Video and Facebook still the most effective UA channels

AdColony marks the status quo

Is Facebook becoming a more expensive and less effective place to advertise mobile games? Chart of the Week Apr 14th, 2015

Is Facebook becoming a more expensive and less effective place to advertise mobile games?

CTRs down, CPCs up

1 Zynga generated $153 million of revenue from in-game ads in 2014 Chart of the Week Feb 19th, 2015

Zynga generated $153 million of revenue from in-game ads in 2014

Money for old eyeballs

If you don't think in-game advertising can generate serious cash, look away now Chart of the Week Nov 3rd, 2014

If you don't think in-game advertising can generate serious cash, look away now

A simple lesson from Glu Mobile

Nexage see demand for video ads up 516% Chart of the Week Sep 3rd, 2014

Nexage see demand for video ads up 516%

The new normal

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