Comment & Opinion

PGbiz Podcast #5 - The future of app monetisation with Facebook

Imran Khan from Facebook Audience Network joins the team

PGbiz Podcast #5 - The future of app monetisation with Facebook

Welcome to episode five of the podcast.

This is our regular roundup of the global mobile games market, and deep dive into the issues that matter to you, whatever your role and wherever you are.

In this episode, we talk about the current key trends in the games market. Apple, Epic and China.

Lawsuits, launches and limitations.

Is the app store opening up? Are restrictions on gaming in China going to impact the country’s developers and publishers? What about esports?

We also welcome a new sister site to the family, with the launch of Beyond Games. What does the future hold? Listen in and find out why our future is converged. (02m:30s)




Special guest

Our special guest interview for this episode is Imran Khan, the sales lead for Facebook Audience Network in Europe, the Middle East and Africa.

We talk monetisation. Where it is, where we’re going and how game developers and publishers are going to be able to take advantage of the change and evolution occurring across the industry.

Whether you’re an independent developer, a growing studio, or an experienced publisher, trust us, you are not going to want to hear more about the changes and trends that are changing the way your games make money.

Future Monetisation Report

From waterfall bidding to cloud gaming, hybrid monetisation and more, we dive into Facebook Audience Network’s new Future of Monetisation Report. (13m:30s)

Events roundup

We also run down the biggest events heading your way from Steel Media, from our flagship PocketGamer Connects Digital #8 (September 27th - October 1st) and our next Big Indie Pitch for PC & console developers (September 28th), we are bringing together the brightest, best and most brilliant speakers, panellists from around the world. We combine that with ongoing opportunities to meet, network and do business with the people important to you and your company.

Show Notes




We love recording the podcast and we hope you’re enjoying it too. If you are, please let us know. You can drop us an email, or leave a comment on Twitter.

If you can leave a comment and a review for the podcast on whatever platform you’re listening to, we would truly appreciate it. It’s a fast, simple way to help us get the word out to a wider audience and ensure we’re bringing you the very best the global mobile market has to offer.

You can find all of our recent podcasts via the podcast page on the PocketGamer website.

Thanks again for listening.

Managing Editor

Brian has been working in the games industry since the mid-1990s, when he joined the legendary studio DMA Design, as a writer on the original Grand Theft Auto. Since then he's worked with major publishers, founded his own digital agency, helped numerous startups with PR, marketing, communications, narrative design, branding and making money.

Back in 2004 Brian created the Scottish Games Network, the industry body for the country's videogames sector. He also lectures at Napier University on the transformative power of interactive media on the creative industries, is a board member of Creative Edinburgh, and helps to organise games, tech and creative industries events.

In his spare time he plays videogames and is usually, proudly, at least one generation behind the cutting edge consoles.