PGC Helsinki: Pollen VC CEO Martin Macmillan talks on scaling UA

PGC Helsinki: Pollen VC CEO Martin Macmillan talks on scaling UA

Pocket Gamer Connects Helsinki 2019 will take place on October 1st to October 2nd. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show.

For more details on PGC Helsinki and to book a ticket, head to the website here.

In this speaker profile, we caught up with Martin Macmillan, the CEO of Pollen VC. Macmillan has worked at the intersection of finance, technology and media, starting 3 companies since quitting banking in 2000.

Martin has 20 years’ experience in launching and building technology businesses in the FinTech, music and media sectors, and a prior career in Investment banking as a bond trader.

Having experienced first-hand the growth challenges facing tech start-ups and the lack of financing options open to developers, he saw the opportunity to marry his traditional financial markets and technology experience to create a disruptive new business model for the digital industry.

Prior to Pollen, Martin was CEO at Soniqplay, CEO at Level Four (acquired by clear2pay), and a Director of UBS in London, where he ran the short term credit trading group and conceived and delivered UBS’ first client-facing electronic debt trading platform.

At Pocket Gamer Connects Helsinki 2019 he'll be giving a session entitled The Most Important Metrics to Scaling UA. Could you tell us a bit about your company?

Martin Macmillan: We provide lines of credit to game developers to help them scale their business in an efficient way using paid user acquisition.

Which part of Pocket Gamer Connects Helsinki are you most looking forward to?

Networking with awesome game developers.


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