Speaker Spotlight: Chloe Cave of Adverty talks monetisation strategies for 2023

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Speaker Spotlight: Chloe Cave of Adverty talks monetisation strategies for 2023

Pocket Gamer Helsinki 2023 is almost up on us.

Set in the picturesque and thriving city of Helsinki, Finland - the spiritual home of mobile games - our conference is attracting an all-star cast of speakers, panelists and attendees, all set to learn what’s hot, discover the latest tech and techniques and engage in two days of networking opportunities all through September 12 and 13. Clear your calendars - that’s just two weeks away!

Network with top-notch industry experts and thought leaders, and gain valuable insights into the rapidly evolving gaming landscape. Pitch your game to our experts and meet the pros that can take your business to the next level. Immerse yourself in over 200 speaker sessions, engaging talks, panel discussions, and unparalleled networking opportunities. And stay ahead of the curve with the latest trends and connect with potential partners and investors in the games industry!

Find out more about the event and get your tickets here.

One such expert making an appearance at PGC Helsinki will be Adverty's Chloe Cave. Chloe has over 17 years of experience in sales, sales operations, and team management and with a strong background in the mobile ad-tech industry, she has significantly contributed to renowned companies, such as Opera Mediaworks, LoopMe, Fiksu, InMobi, Criteo and Admix.

Currently, as part of Adverty, she plays a pivotal role in managing and growing the company's extensive portfolio of game publishers, ensuring the scaling of existing relationships and establishing new ones. Tell us about your talk at Pocket Gamer Connects Helsinki 2023.

We’ll have a fireside chat with Fingersoft to discuss all the learnings and best strategies for monetising with In-Play to generate incremental revenue from their perspective as a game developer.

What’s the most common mistake you see being made in the games sector?

Coming from the service provider's background, we see some games have overly aggressive or unbalanced monetisation strategies, such as showing players interstitials during a game level that take players away from the gameplay—or placing too many rewarded videos that make players spend more than half of the time playing the game. Unbalanced monetisation strategies can alienate players and damage the game's reputation.

If you could give other mobile games companies one piece of advice, what would it be?

When it comes to monetisation, I suggest working on the monetisation strategy from the beginning stage of designing games. For gaming developers, on top of making great games, the games will have to be monetised well to make your business sustained.

You know your players the best. While monetisation is important for sustaining your business, be cautious not to prioritise short-term profits over player satisfaction. Implement fair and balanced monetisation strategies that offer value to players. Avoid intrusive ads and pay-to-win mechanics that can drive players away.

What do you think the next big genre is going to be? Is hypercasual still where it’s at?

Hypercasual gaming is here to stay! It may evolve or change, but the core principles behind it - simple gameplay mechanics, accessibility, and short play sessions - will still have a place in the gaming landscape.

We're seeing more and more developers exploring hybrid models that blend the accessibility of hypercasual gameplay with deeper mechanics or longer play sessions to cater to a broader range of players.

What was your first-ever mobile phone?

It was a yellow Ericsson T28, the slimmest mobile phone of its time, weighing only 83 grams. The coolest feature I loved was its flip cover.

You could only do so little with mobile phones back then. They were literally household phones without wires so you could take them while out. The screen was only black and white. I am trying to remember if there were any games on my Ericsson T28. It's unbelievable to look back at how mobile phones and the industry have grown!

What would you like PGC Helsinki attendees to do before attending your talk?

Play some of the games we work with. Adverty is in over 400 fun games across different genres such as sports, racing, hypercasual, simulation, action...etc. If you'd like recommendations on which games to play, please reach out on LinkedIn!

Find out more about PGCC Helsinki

Check out the event's website here to get your tickets and find out what's on, what's where, where to stay and everything you need to know.

See you at the show!

Editor -

Daniel Griffiths is a veteran journalist who has worked on some of the biggest entertainment media brands in the world. He's interviewed countless big names, and covered countless new releases in the fields of videogames, music, movies, tech, gadgets, home improvement, self build, interiors and garden design. Yup, he said garden design… He’s the ex-Editor of PSM2, PSM3, GamesMaster and Future Music, ex-Deputy Editor of The Official PlayStation Magazine and ex-Group Editor-in-Chief of Electronic Musician, Guitarist, Guitar World, Rhythm, Computer Music and more. He hates talking about himself.