As the big mobile developers and publishers start to tune up for the key holiday season, monetisation and advertising networks are already seeing the results.
German-headquartered SponsorPay used to be all about PC and browser-based games but 2012 has seen mobile activity boom to parity.
And it's continuing to grow fast.
On the up
CRO and co-founder Janis Zech claimed the number of monthly transactions across its mobile network had more than doubled during Q3.
"We expect Q4 to be even stronger," he said.
Reinforcing this growth, SponsorPay has added the US arm of Korean giant Nexon to its value-exchange platform. Russian publisher Alawar and Tetris Online are two other new deals.
"We have experienced great results with SponsorPay," said Julia Nabieva, Alawar's head of mobile games sales
"Its holistic approach to user acquisition and monetisation has been instrumental in increasing both the exposure and overall revenue of our applications."
Other partners include Zynga, EA, Outfit7 and Animoca
Expand, everywhere
SponsorPay offers a variety of products from its incentivised Unlock option - which doesn't use virtual currency but provides users with direct access to digital goods and premium content - to its tablet offer wall, and video advertising.
Alongside this activity, SponsorPay has expanded its US team to 15, with offices in San Francisco, Los Angeles and New York.
The company's total headcount is now more than 140 and growing.
"Attracting the industry's top talent continues to be at the forefront of our priorities," remarked Projjol Banerjea, its VP of marketing and talent.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
12 hours, 51 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |