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Video: Shark Punch's Jiri Kupiainen on building community

Video: Shark Punch's Jiri Kupiainen on building community

At Pocket Gamer Connect San Francisco 2015, Jiri Kupiainen, founder & CEO of Shark Punch, gave a talk on the best way to build a community around your game.

"People don't engage their communities unless it's easy", he said, adding that most companies treat their users like "livestock" instead of engaging them on a human level.

Good examples and blind followers

By engaging with users during development on forums, and answering questions and responding to feedback, he said that "we set up a good example and the community followed", and now the users are answering questions amongst one another.

However, Kupiainen did warn that if you have a strong community from the start, "they become completely oblivious to the key issues", such as a design decision that the majority of players don't like.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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