Brawl Stars: “We at Supercell have never prepared more for a game launch”

Brawl Stars releases globally on December 12th

Brawl Stars: “We at Supercell have never prepared more for a game launch”

Supercell is set to hand a global launch to what will be only its fifth-ever live game on December 12th with the release of Brawl Stars.

The title has been in soft launch for 544 days, but the famous Finnish developer behind Clash of Clans and Clash Royale believes the game has what it takes to be its next hit.

The next big hit?

Brawl Stars is a 3v3 real-time multiplayer brawler. Game modes include Gem Grab, in which players must collect and hold on to 10 gems to win, and Bounty, where teams must obtain the most stars by defeating their opponents.

Other modes include Showdown, Heist, Brawl Ball and special limited time events.

As we covered previously, on the face of it the game has had a mixed performance in soft launch and it’s also undergone significant design changes such as changing from portrait to landscape.

In a YouTube video back in May 2018, Brawl Stars community manager Ryan Lighton said: “Our decision was not portrait to landscape. Our decision was landscape or kill [the game].”

Some early signs also point to the game having more potential in the East than in the West.


To celebrate the launch, Supercell has invited more than 70 content creators to its studio - those who are considered a core part of the overall Supercell games community. A select few names will get the chance to officially ‘push the button’ on various territory releases.

Following such a long soft launch period, Lighton said today: “We At Supercell have never prepared more for a game launch.” Lighton added that at the core of the game will be the community it has built.

Content creators and community members head en masse to Supercell's Helsinki studio for the Brawl Stars global launch

Supercell CEO Ilkka Paananen thanked the content creators and community at large for sticking with the game.

He said that due to Supercell’s high bar for a global launch, “we do kill a lot of games”.

“Despite that, so many people decided to stick with the game and support it,” he continued.

“As Ryan (Lighton) just mentioned, one of the big goals the Brawl Stars team has is they want it to be the most community oriented/centric game we’ve ever put out.” has been given an all-access pass to the launch and Supercell’s Helsinki studio. We’ll be giving you a full look at the inner workings of the world's most famous mobile games company soon.

Full disclosure: Supercell has paid for our flights and accommodation. Our coverage remains neutral.

Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.