London-based studio Gismart’s multi-million dollar bet on hypercasual mobile games seems to be paying off.

Best known for its music apps, which have generated more than 500 million downloads, earlier in 2019 Gismart announced a move into publishing.

To-date, the 280-strong company has 70 people working on games, split into eight teams.

It's all kicking off

Recent release Cool Goal is one example of its success. The hypercasual soccer game has ranked as the number one game by downloads in 62 countries.

It’s generated over 25 million downloads, and that number is increasing by around 800,000 on a daily basis.

And that’s why Gismart is looking for strategic partners with a successful track record of launching hypercasual titles for a long-term collaboration to further boost its publishing programme.