55 per cent revenue share in the new hypercasual developer challenge by CrazyLabs

Studios can test as many games as they like, pass the benchmark and win again and again with different games

55 per cent revenue share in the new hypercasual developer challenge by CrazyLabs

Hypercasual mobile game developers can get 55 per cent revenue share and win additional cash prizes in a new challenge by CrazyLabs.

The Crazy Summer Challenge invites developers to submit their hypercasual games and test their ideas inside the CLIK Dashboard - CrazyLabs' self-serve platform for transparent game testing and usage monitoring.

CrazyLabs will offer to all that meet the required KPIs (subject to the T&C) the following prizes:

  • 55 per cent revenue share
  • $30,000 for Idle games - cost per install (CPI) ⩽$0.40 Facebook; day one retention (D1) 40 per cent
  • $30,000 for other Hypercasual games CPI ⩽$0.25 Facebook; D1 35 per cent
  • $500 for submitting three game tests to the CLIK; no KPIs
  • $1200 for submitting seven game tests to the CLIK; no KPIs

The challenge is already available and mobile game developers are invited to apply.

The challenge is open to all game developers and invites studios to submit and test any hypercasual game. The challenge will end on October 20th, 2022 and developers are encouraged to apply now for the Crazy Summer Challenge and test as many games as possible.

Hyper idle arcade games

In the past couple of months, as you can see in CrazyLabs’ monthly trend report, (available to CLIK members, CrazyHubs members and publishing partners) Idle games are showing significant growth. A great example would be the recent successful launch of CrazyLabs’ hit game; Dig Deep.

This subgenre of hypercasual mobile games allows players to move forward with minimum interaction, which creates a satisfying progression. The in-game currency, be it coins, gems or what-not, increases on a regular basis, enticing the players to interact by choice. While idle hypercasual games sometimes face higher CPIs, idle games get better usage numbers, with playing time that crosses 60 min.

About CrazyLabs

CrazyLabs is a Top casual & hyper-casual mobile games developer & publisher, with over 5 billion downloads for games like “Multi Maze”, “Phone Case DIY”, "Acrylic Nails", "Tie Dye", "AMAZE" and many more. CrazyLabs has offices in Israel, China, Macedonia, Germany and Ukraine, and has hypercasual gaming hubs in India, Turkey, Serbia, Israel and South Africa. regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.