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Methods for Monetising a Mobile Game Comment & Opinion Oct 4th, 2022

Methods for Monetising a Mobile Game

Adjust's Alexandre Pham on monetising and guidance for developers

Understanding hybrid-casual’s gentle revolution Comment & Opinion Sep 23rd, 2022

Understanding hybrid-casual’s gentle revolution

Tenjin’s Roman Garbar on the future of casual gaming

Mobile game monetisation: the third way News Sep 21st, 2022

Mobile game monetisation: the third way

Mike Gadd discusses how mobile extensions can increase revenue while decreasing the frustration of consumers

Luis de la Camara: "microtransactions and incentivised ads are going to continue to be the main driver of revenue for mobile games." Interview Sep 15th, 2022

Luis de la Camara: "microtransactions and incentivised ads are going to continue to be the main driver of revenue for mobile games."

We interview Rovio's Luis de la Camara about the mobile games industry

Chris Petrovic: "The gaming sector has the capability to launch the ‘next great entertainment franchise of the future" Interview Sep 15th, 2022

Chris Petrovic: "The gaming sector has the capability to launch the ‘next great entertainment franchise of the future"

We spoke to the FunPlus CBO about the history of the mobile gaming sector - and it's future

The video hack gaming brands are using to build player loyalty News Sep 15th, 2022

The video hack gaming brands are using to build player loyalty

Gaming recaps give users a sense of achievement and remind them of their love for the game

What is a mobile app Unit Economics and how to calculate it properly? Comment & Opinion Sep 13th, 2022

What is a mobile app Unit Economics and how to calculate it properly?

AdQuantum's Pavel Belov discusses app monetisation and the basics of unit economics

as How to build a winning ad strategy through creative testing Comment & Opinion Sep 5th, 2022

How to build a winning ad strategy through creative testing

LifeStreet CEO Levi Matkins on how to create the best ads possible

A complete guide to collaborating with a hypercasual publisher Comment & Opinion Aug 26th, 2022

A complete guide to collaborating with a hypercasual publisher

Daria Udodova on how to find the perfect partner, pitch a game, and reach top charts together

Humiliation in advertising — why it won't be working long term Comment & Opinion Aug 24th, 2022

Humiliation in advertising — why it won't be working long term

Claire Rozain on the effects of harmful advertising on user acquisition

How level design saved a game with a 20% R1 Comment & Opinion Aug 23rd, 2022

How level design saved a game with a 20% R1

Taxi Run developers Azur Games discuss the process they took to increase player retention and profits.

The difference with mobile: How to market and pitch your mobile game to media and influencers Comment & Opinion Aug 23rd, 2022

The difference with mobile: How to market and pitch your mobile game to media and influencers

Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile

as Cruise to the East: How to successfully localize a game into Arabic Comment & Opinion Aug 22nd, 2022

Cruise to the East: How to successfully localize a game into Arabic

Inlingo and Belka Games discuss the unique struggles that come with adapting games for the MENA region

Words from a CEO - Well done is better than well said Comment & Opinion Aug 18th, 2022

Words from a CEO - Well done is better than well said

Jacki Vause on Riccitiello, Leadership, and the battle of the brands

Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers Comment & Opinion Aug 17th, 2022

Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers

95% of iOS developers generate just 2% of revenue.

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