The Nintendo Switch is predicted to be the best-selling console for the 2020 holiday season, despite the release of two new consoles from Sony and Microsoft.
NPD Group industry analyst Mat Piscatella made the prediction, and it is one of several that he made for the end of the year, as seen on the NPD Group website.
Nintendo's flagship console is set to be a holiday hit thanks to the next-generation PlayStation and Xbox hardware. The PS5 and Xbox Series X/S have been in high demand, with stock difficult to come by. As such Piscatella believes the Switch will become the more accessible option.
However, the Japanese games giant had stock issues of its own earlier this year, though that was due to the coronavirus outbreak.
Overall, it is projected that games spending, across November and December, will hit $13.4 billion, an increase of 24 per cent year-on-year.
Switch it up
Since being launched in March 2017, the Nintendo Switch has proven to be a popular choice.
Last month, Nintendo upped its production order for the hardware to 30 million for its current fiscal year. Demand for the Switch has been high this year, no doubt thanks to some of its top-releases such as Animal Crossing: New Horizons.
However, the ongoing COVID-19 pandemic has also aided Nintendo's success due to people being stuck at home as lockdown restrictions were placed around the world.
In the first half of 2020, sales for the Nintendo Switch more than doubled year-on-year.