In-game promotional events

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Goddess of Victory: Nikke celebrates an incredibly lucrative first anniversary News Nov 1st, 2023

Goddess of Victory: Nikke celebrates an incredibly lucrative first anniversary

After a year on the market Shift Up’s star performer comes out victorious despite complaints and controversy

Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns News Oct 4th, 2023

Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns

Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release

Mobile version of World of Tanks is makings its Tankfest debut this week News Jun 20th, 2023

Mobile version of World of Tanks is makings its Tankfest debut this week

World of Tanks Blitz is joining the PC version in being featured at the yearly Dorset event

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage News Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

The cross-promotional mobile-to-console tactics continue

New Fire Emblem Engage characters emerge on mobile first News Jan 18th, 2023

New Fire Emblem Engage characters emerge on mobile first

Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters

How to boost revenue and player retention with in-game collaborations Feature Dec 1st, 2022

How to boost revenue and player retention with in-game collaborations

In-game collaborations have become increasingly popular, and according to new research they’re highly effective at monetization, retention and more

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