Cross promotion

Article Types

With a Legend of Zelda movie on the way, why not a mobile game too? Feature Nov 9th, 2023

With a Legend of Zelda movie on the way, why not a mobile game too?

Zelda's link to the future… Isn't it time that Nintendo gave the series a chance on mobile?

Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns News Oct 4th, 2023

Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns

Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release

Pikmin Bloom introduces crossover content promoting first mainline game in ten years News Jun 29th, 2023

Pikmin Bloom introduces crossover content promoting first mainline game in ten years

Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom

Barbie hits Stumble Guys in mass-multimedia promo campaign News Jun 29th, 2023

Barbie hits Stumble Guys in mass-multimedia promo campaign

It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target

Fire Emblem Heroes may have just teased another Engage crossover News Apr 3rd, 2023

Fire Emblem Heroes may have just teased another Engage crossover

Nintendo has repeatedly pushed mobile as a cross-promotional tool

Fire Emblem Engage DLC to feature Heroes’ original mascot News Feb 9th, 2023

Fire Emblem Engage DLC to feature Heroes’ original mascot

Heroes original character Veronica started out as the mobile game’s antagonist

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage News Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

The cross-promotional mobile-to-console tactics continue

New Fire Emblem Engage characters emerge on mobile first News Jan 18th, 2023

New Fire Emblem Engage characters emerge on mobile first

Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters

Zynga lead product manager Vikrant Agarwal on finding your place in the games industry Profile Jul 9th, 2021

Zynga lead product manager Vikrant Agarwal on finding your place in the games industry

"The game industry is very dynamic and things are constantly changing"

as Animal Crossing: New Horizons Direct details mobile app features and promotional crossovers News Feb 20th, 2020

Animal Crossing: New Horizons Direct details mobile app features and promotional crossovers

Pocket Camp items coming to New Horizons, and vice versa

IronSource launches cross-promotion solution for mobile ads News Jul 2nd, 2019

IronSource launches cross-promotion solution for mobile ads

“IronSource's tool has given us the ability to treat both our ads and our ad units in a cross-promotion with a business mind”

as Bandai Namco and Sega partner to bring Pac-Man and Sonic together on mobile for the first time News Feb 21st, 2018

Bandai Namco and Sega partner to bring Pac-Man and Sonic together on mobile for the first time

Month-long cross-promotional event in Sonic Dash and Pac-Man starts now

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign News Jan 12th, 2018

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign

Buy some doughnuts, play the game, everyone wins

Breakout Ninja generated $24,100 from 650,000 downloads in its first week News Jan 13th, 2017

Breakout Ninja generated $24,100 from 650,000 downloads in its first week

Helped promote other titles too

6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy Comment & Opinion Oct 26th, 2016

6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy

How to turn your DAUs into loyal consumers for all your mobile games

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