Cross promotion

Article Types

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage News Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

The cross-promotional mobile-to-console tactics continue

New Fire Emblem Engage characters emerge on mobile first News Jan 18th, 2023

New Fire Emblem Engage characters emerge on mobile first

Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters

Zynga lead product manager Vikrant Agarwal on finding your place in the games industry Profile Jul 9th, 2021

Zynga lead product manager Vikrant Agarwal on finding your place in the games industry

"The game industry is very dynamic and things are constantly changing"

as Animal Crossing: New Horizons Direct details mobile app features and promotional crossovers News Feb 20th, 2020

Animal Crossing: New Horizons Direct details mobile app features and promotional crossovers

Pocket Camp items coming to New Horizons, and vice versa

IronSource launches cross-promotion solution for mobile ads News Jul 2nd, 2019

IronSource launches cross-promotion solution for mobile ads

“IronSource's tool has given us the ability to treat both our ads and our ad units in a cross-promotion with a business mind”

as Bandai Namco and Sega partner to bring Pac-Man and Sonic together on mobile for the first time News Feb 21st, 2018

Bandai Namco and Sega partner to bring Pac-Man and Sonic together on mobile for the first time

Month-long cross-promotional event in Sonic Dash and Pac-Man starts now

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign News Jan 12th, 2018

Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign

Buy some doughnuts, play the game, everyone wins

Breakout Ninja generated $24,100 from 650,000 downloads in its first week News Jan 13th, 2017

Breakout Ninja generated $24,100 from 650,000 downloads in its first week

Helped promote other titles too

6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy Comment & Opinion Oct 26th, 2016

6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy

How to turn your DAUs into loyal consumers for all your mobile games

Making the most of free UA opportunities Comment & Opinion Feb 3rd, 2016

Making the most of free UA opportunities

Torulf Jernström has a popular friend

as GungHo and Rovio plan two week Angry Birds and Puzzle & Dragons crossover News Oct 16th, 2014

GungHo and Rovio plan two week Angry Birds and Puzzle & Dragons crossover

When worlds collide

1