Interview

2014 in Review: Terence Fung, Storm8 - Our focus is winning in the west

2014 in Review: Terence Fung, Storm8 - Our focus is winning in the west

As 2014 begins to fade into memory, we're taking a look back at the events that have dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great and good to give us their take on the year, as well as predicting the trends that will dominate in 2015.

Terence Fung is the chief strategy officer of US social mobile game developer Storm8.

Pocket Gamer: What was the most significant news in 2014?

Terence Fung: The fact that some research suggested the mobile market is now larger than console market represents a huge milestone for the games industry.

Another trend worth noting is the globalization of the games market with a multitude of investments from Asian market leaders into Western companies, such as Alibaba (Kabam and Tango), Tencent (Playdots), GungHo (Kamcord), among others.

How did your business focus change in 2014?

Storm8 has always been focused on growing our network of games and players.

2014 was an exciting year for us as we took the company to the next level: onboarded seasoned executives Tim LeTourneau and Steve Parkis, kicked off IP licensing with Hasbro by launching a game leveraging the iconic Monopoly brand, and consistently owned at least 6 games in the top grossing list throughout the year.

We're excited to continue growing our mobile market leadership and reaching millions more players around the world.

What was your favourite mobile game of the year?

I'm biased in saying that one of my favorites is Storm8's newest game, Restaurant Story 2, a 3D restaurant sim game. We just launched it this month (December) but I've been having a blast playing it every day since soft launch a few months ago. The team did an awesome job with the gameplay, quality and graphics.

Cooking it up with Restaurant Story 2

Outside of Storm8 games, I am a huge fan of Hearthstone. Blizzard made an incredibly approachable yet deep game and innovated well in a competitive card battler market.

What do you predict will be the most important markets for your games in 2015?

We are focused on continuing to win in the west.
Terence Fung

We are focused on continuing to win in the west, which remains to be a large and growing market opportunity.

That being said, we also recognize strong opportunities in Asia (specifically China, Japan and Korea) and developing markets in southeast Asia, the Middle East, Brazil, Russia, etc.

What do you predict will be the most important trends in 2015?

On the game front, players will continue to benefit from continuously higher game quality and better social features.

Mobile user acquisition also continues to be the #1 issue for many game developers, with countless emerging technology companies trying to take a piece of the UA pie from Facebook and other market leaders.

What's your New Year's resolution and what resolution would you enforce on the industry?

For the industry, we all simply need to focus on our craft of developing and operating games that bring joy to players' lives day after day.

My personal resolution is to connect with one new, inspiring and innovative company/person every week. Hopefully that connection turns into something meaningful for me personally and professionally.

Thanks to Terence for his time.

You can check out all of our 2014 in Review interviews here.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies