Profile
About
About
Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.
He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.
Articles featuring Ben Cousins
Articles featuring Ben Cousins

FunPlus appoints Ben Cousins as head of European studio operations
Bringing two decades of free-to-play and games-as-a-service experience

Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Should western F2P designers be using more Gacha, Fusion and Collection mechanics?

Is Super Evil's longterm approach to Vainglory monetisation coherent?

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
Top Stories

GameRefinery says the best time to push ATT notifications is the first 6-30 seconds

Surfshark analyses data acquisition by top mobile games, from knowing your location to reading your texts

Supercell’s Squad Busters sees overhauls and improvements in second beta
Events
Toronto Games Week | North America | Jun 1st |
German Dev Days 2023 | Europe | Jun 6th |
Tribeca Festival 2023 | North America | Jun 7th |
WN Istanbul 2023 | Jun 7th | |
AI For Business Conference 2023 | Jun 7th | |
MIX | Guerrilla Collective 2023 | North America | Jun 7th |
Summer Game Fest 2023 | North America | Jun 8th |
GEN AI Conference 2023 | Europe | Jun 8th |