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Last Updated:
Feb 25th, 2019
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Articles featuring Mikkel Celinder
Articles featuring Mikkel Celinder

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector

Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Should western F2P designers be using more Gacha, Fusion and Collection mechanics?

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

Carrots and sticks: How F2P designers should balance wither and daily rewards

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

On the balance F2P designers tread between encouraging players to pay and manipulation
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