Mikkel Celinder | The key people in the mobile games industry | Pocket Gamer.biz | PGbiz

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Last Updated: Feb 25th, 2019

Articles featuring Mikkel Celinder

Articles featuring Mikkel Celinder

Monetizer Mavens on what went wrong for Mario Kart Tour

FALSE START Oct 9th, 2019

Monetizer Mavens on what went wrong for Mario Kart Tour

Another Nintendo misfire?

Whatever happened to Harry Potter: Wizards Unite?

THE OTHER ONE Jul 25th, 2019

Whatever happened to Harry Potter: Wizards Unite?

Monetizer Mavens opine

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector

THE ROAD AHEAD Feb 26th, 2019

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector

Changing trends

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Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale

CROWNED Apr 13th, 2016

Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale

What's the correct order of Acquisition, Retention and Monetization for F2P games?

CART AND HORSE Nov 11th, 2015

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Monetizer Mavens shuffle the pack

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Should western F2P designers be using more Gacha, Fusion and Collection mechanics?

CATCH 'EM ALL RANDOMLY Sep 4th, 2015

Should western F2P designers be using more Gacha, Fusion and Collection mechanics?

The Monetisation Mavens debate

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Why the immediate success of Fallout Shelter can't be sustained

SHELTER OR SHANTY? Jun 23rd, 2015

Why the immediate success of Fallout Shelter can't be sustained

Our Monetisation Mavens think long-term

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

BEHAVIOURAL TYPES Jun 3rd, 2015

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

Monetizer Mavens ponder the power of labels

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2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

MONETIZER MAVENS Dec 29th, 2014

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

Future trends from the remembrance of things past

Carrots and sticks: How F2P designers should balance wither and daily rewards

MONETIZER MAVENS Nov 26th, 2014

Carrots and sticks: How F2P designers should balance wither and daily rewards

Our Monetizer Mavens talk appointment gaming mechanics

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

MONETIZER MAVENS Oct 30th, 2014

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

Monetizer Mavens on their best games of 2014 so far

MONETIZER MAVENS Aug 19th, 2014

Monetizer Mavens on their best games of 2014 so far

Learning from the best

On the balance F2P designers tread between encouraging players to pay and manipulation

MONETIZER MAVENS Jul 10th, 2014

On the balance F2P designers tread between encouraging players to pay and manipulation

The Monetisation Maven ponder ethical boundaries

What is the key area of monetisation in which most F2P games underperform?

MONETIZER MAVENS Jul 2nd, 2014

What is the key area of monetisation in which most F2P games underperform?

The Monetization Mavens debate low-hanging fruit

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Is there any place in the F2P designer's toolbox for energy-based economies?

MONETIZER MAVENS Jun 6th, 2014

Is there any place in the F2P designer's toolbox for energy-based economies?

Fuel for thought

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