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Last Updated:
Feb 25th, 2019
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Articles featuring Mikkel Celinder
Articles featuring Mikkel Celinder
THE ROAD AHEAD
Feb 26th, 2019
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
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CROWNED
Apr 13th, 2016
CROWNED
Apr 13th, 2016
Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale
CART AND HORSE
Nov 11th, 2015
What's the correct order of Acquisition, Retention and Monetization for F2P games?
2
CATCH 'EM ALL RANDOMLY
Sep 4th, 2015
CATCH 'EM ALL RANDOMLY
Sep 4th, 2015
Should western F2P designers be using more Gacha, Fusion and Collection mechanics?
BEHAVIOURAL TYPES
Jun 3rd, 2015
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
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MONETIZER MAVENS
Dec 29th, 2014
MONETIZER MAVENS
Dec 29th, 2014
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
MONETIZER MAVENS
Nov 26th, 2014
Carrots and sticks: How F2P designers should balance wither and daily rewards
MONETIZER MAVENS
Oct 30th, 2014
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
MONETIZER MAVENS
Jul 10th, 2014
On the balance F2P designers tread between encouraging players to pay and manipulation
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