Psychology

Article Types

6 powerful motivators to drive your game marketing creative Comment & Opinion Nov 2nd, 2020

6 powerful motivators to drive your game marketing creative

YellowHEAD's Noa Miller explains

PGC Helsinki Digital: How Fall Guys' success was built off the feeling of schadenfreude News Sep 18th, 2020

PGC Helsinki Digital: How Fall Guys' success was built off the feeling of schadenfreude

Mediatonic senior game designer Arran Topalian on the psychology of players

American Psychological Association maintains games aren't tied to violence News Mar 9th, 2020

American Psychological Association maintains games aren't tied to violence

Violence "stems from many factors"

How the rise of UX has brought cognitive science to mainstream game development Interview Aug 22nd, 2017

How the rise of UX has brought cognitive science to mainstream game development

Epic's Director of UX Celia Hodent opens the book

What advertisers can learn from Magmic’s neuroscience study into player habits Interview Feb 2nd, 2017

What advertisers can learn from Magmic’s neuroscience study into player habits

Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads

Mobile Games University - Monetisation Design: The psychology behind game monetisation Technical Nov 28th, 2016

Mobile Games University - Monetisation Design: The psychology behind game monetisation

Learning how players think

2 The seven rules of monetisation design Comment & Opinion Nov 22nd, 2016

The seven rules of monetisation design

Oscar Clark espouses his expertise on the psychology of game monetisation

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game News Jun 1st, 2016

Futureplay, Next Games, and Madfinger on how to make the most of rewarded video ads in your game

A panel of experts talk implementation and psychology

as Western devs need to think more about chance and less about skill says Marvelous' Harry Holmwood News Jul 14th, 2015

Western devs need to think more about chance and less about skill says Marvelous' Harry Holmwood

New ways to win

How to create crazy-fun gameplay without confusing your players Comment & Opinion Dec 5th, 2014

How to create crazy-fun gameplay without confusing your players

Alistair Aitcheson on tweaking the UX for Tap Happy Sabotage

Carrots and sticks: How F2P designers should balance wither and daily rewards Mobile Mavens Nov 26th, 2014

Carrots and sticks: How F2P designers should balance wither and daily rewards

Our Monetizer Mavens talk appointment gaming mechanics

The value of getting inside the mind of a gamer Comment & Opinion Jul 15th, 2014

The value of getting inside the mind of a gamer

Oscar Clark looks inwards

Game psychology sessions added to Develop in Brighton 2014 News Jun 19th, 2014

Game psychology sessions added to Develop in Brighton 2014

In the mind's eye

6 Opinion: Why your next hire should be a Chief Psychology Officer Feature Jul 17th, 2013

Opinion: Why your next hire should be a Chief Psychology Officer

Bridging the gap between gameplay and retention

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