As of October 5th, Apple's new Search Ads initiative for the iOS App Store has been available to developers.
The process will be familiar to anyone who's ever advertised on a search engine, and involves advertisers buying up certain keywords to ensure that their game gets pride of place when a user searches for them.
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Already, major companies such as King, Zynga, and MZ have begun buying out ad space around their own games.
But in these early days of the service, it's still a relatively cheap way of getting installs. According to Mobile Action, developers using search ads are seeing an average conversion rate of 49.4% with a mere $0.40 cost per acquisition.
So how can you get in on the action? PocketGamer.biz has got your back with this beginner's guide to Search Ads.
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