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Last Updated: Nov 5th, 2015

Articles featuring Torulf Jernström

Articles featuring Torulf Jernström

Why you should be prepared to throw away half your game

GETTING BETTER Apr 14th, 2016

Why you should be prepared to throw away half your game

Torulf Jernström is self-improving

Balancing real-world friends with in-game acquaintances to maximise short-term virality and long-term retention

FRIENDS WITH BENEFITS Apr 6th, 2016

Balancing real-world friends with in-game acquaintances to maximise short-term virality and long-term retention

Torulf Jernström on making the most of friends

Why you should be spilling the secrets of your success at GDC 2016

FACE 2 FACE Mar 14th, 2016

Why you should be spilling the secrets of your success at GDC 2016

Torulf Jernström is on the move

How does the per minute value of a F2P mobile game compare to Spotify, Netflix or a movie?

VALUED EXPERIENCES Mar 10th, 2016

How does the per minute value of a F2P mobile game compare to Spotify, Netflix or a movie?

Torulf Jernström is timing his wallet

How to ride the chain reaction of luck for F2P success

UNPREDICTABLE REWARDS Mar 2nd, 2016

How to ride the chain reaction of luck for F2P success

Torulf Jernström on psychological hooks of random rewards

Why success with F2P mobile games now requires more innovation in gameplay than meta game

GAMEPLAY ROCKS Feb 26th, 2016

Why success with F2P mobile games now requires more innovation in gameplay than meta game

Torulf Jernström on the changing balance

How far can your core game stretch?

MORE OPTIONS Feb 17th, 2016

How far can your core game stretch?

Torulf Jernström on getting elastic

Everything you ever wanted to know about paid UA in 2,000 words

RULES OF THE GAME Feb 10th, 2016

Everything you ever wanted to know about paid UA in 2,000 words

Torulf Jernström on when to splash your cash

Making the most of free UA opportunities

HELPING HAND Feb 3rd, 2016

Making the most of free UA opportunities

Torulf Jernström has a popular friend

Can Machine Learning tune your game better than you can?

AUTOMATIC FOR THE PEOPLE Jan 27th, 2016

Can Machine Learning tune your game better than you can?

Torulf Jernström has a robot helper

Everything you ever wanted to know about retention

I <3 PLAYERS Jan 13th, 2016

Everything you ever wanted to know about retention

Torulf Jernström on keeping your players

What happens if you give $100,000 of your marketing budget to your game's superfans?

PLAYING WITH MAD-CROC Jan 6th, 2016

What happens if you give $100,000 of your marketing budget to your game's superfans?

Torulf Jernström on learning from spending

How to make sense of ad networks, waterfalls, mediators and attribution partners

ALL ADS UP Dec 16th, 2015

How to make sense of ad networks, waterfalls, mediators and attribution partners

Torulf Jernström provides an ecosystem guide

What F2P game designers can learn from The Hero's Journey

PLOT LINES Dec 9th, 2015

What F2P game designers can learn from The Hero's Journey

Torulf Jernström knows a hero

Narrative

Why F2P success is built on market engineering, not marketing

ALWAYS ON Dec 2nd, 2015

Why F2P success is built on market engineering, not marketing

Torulf Jernström on games-as-a-service

Market Engineering

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