Virality
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- News [11]

Sega and GetSocial study shows that social media is the way to go to engage players

Tech start-up Megacool launches gameplay GIF sharing tool
Players can record a 10-second clip of their gameplay to share with others

Tech start-up Megacool raises $1.5 million to make viral GIFs for mobile games
Funds to be used to employ new staff and accelerate development of API

Fidget spinner winners: How the latest playground craze has got the App Store all in a spin

Making games to be shared: Qaos Games on how to develop for virality
CEO Sebastian Lindén talks us through the key to making viral games

Balancing real-world friends with in-game acquaintances to maximise short-term virality and long-term retention
