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Total Active App (currently available for download): 4,575,459
Total Inactive Apps (no longer available for download): 213,829
Total Apps Seen in US App Store: 4,789,288
Number of Active Publishers in the US App Store: 1,290,193
Most Popular Categories
Apple Search Ads establishes itself as a mainstream player
Looks to partner with Snapchat, Pinterest and others
Facebook and Google still on top
Designed for smaller developers with small budgets
But Facebook and Google continue to dominate
Four territories now have access to cheap ad space
Acquiring engaged users to boot
Mobile Action breaks down the stats
Bigger brands leave space wide open
Appe details pricing structure and analytics package
Just added - thanks, Tommy!
This is what I'm seeing too. It's been downhill for many years. Then it went sideways for a little…
Social networks integrate players well. The gaming community is underrated when it comes to…